Monday, 16 December 2013


Vision Investments through its Event Management wing was tasked with planning and execution of Tata Motors launch of three dynamic passenger vehicles in Tanzania namely;

Dar es Salaam, December 2, 2013: Tata Motors today launched three exciting and contemporary looking, passenger vehicles in the east African country of Tanzania. The three new introductions are the crossover, Tata Aria, the Sports Utility Vehicle, Tata Storme, and the luxurious sedan, Tata Manza.
Commenting on the launch
Mr. Gurinder Singh, Country Manager, South Africa and Tanzania, Passenger Vehicles Business Unit, Tata Motors, said, “We have rolled out HORIZONEXT, a customer-focused strategy for the country. This strategy is based on four pillars, which are intense product focus, focus on world-class manufacturing practices, enriched customer purchase experience and consistent quality of service. Product is one of the pillars of Horizonext and the launch of three Passenger Vehicles in Tanzania states this focus. We are confident that the Storme, Aria and Manza will be well accepted by the market. These dynamic products will help us grow in the new passenger vehicle segment and further strengthen our position in the market”.
Venue - Golden Tulip Hotel Macquee- Dar es Salaam
 Mr. Ajay Mehra, Executive Director, Tata Africa Holdings (Tanzania) Ltd, said, “The launch of range of passenger vehicles from Tata Motors is yet another step towards consolidating Tata Tanzania’s commitment to aspiring customers. With our wide network and service support we are confident that our customers will continue to have a smooth ride”.

Vision MD (m) having a moment with Advocate Paul Kihwelo 

TATA Africa Holdings Staff

Vehicles Pre-Unveil

MC Luvanda

THT Dancers

India High Commission to Tanzania (r) being welcomed by TATA Africa Head of Auto Business Mr. Prashant Shukla

 About the three new introductions:

Tata Storme: The Tata Storme is a combination of luxury and comfort with raw power and supreme off-roading performance. The Storme is a refined beast delivering a performance of 0 - 100 km/hr in under 15 sec. Its 2.2L VariCOR engine, turbocharged with VTT (Variable Turbine Technology), delivers 140 PS Power & 320 NM Torque, providing easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4x4 or 4X2 mode, on the move. Yet it is highly fuel efficiency at 13.2kmpl in the 4x4 variant. The VX 4x4 variant of the vehicle is priced at USD 29,000 (excluding VAT and duties). It is available in five vibrant colours - Urban Bronze, Sardinia Red, Pearl White, Pearl Champagne and Arctic Silver.

Minister of Transport Dr. Harrison Mwakyembe experiencing TATA Storme after its launch
 Tata Aria: The Tata Aria redefines several benchmarks with its design and technologies, offering class leading features that take comfort and safety to a new height. A sedan and an SUV blended in one car - with sedan-like finesse, handling, ride quality and SUV-like performance, off-roading capability and commanding stance.The Aria is available in 5 colours and the Prestige variant is priced at USD

32,000(excluding VAT and duties).

Tata Manza: The Manza is a spacious and contemporary sedan. It is designed to offer the very best in comfort for both the driver and passengers. The driver information system on top of the 
central console provides information on fuel consumption and ambient temperature. The Ignis version of the car will be available in the petrol variant at USD 15,500 (excluding VAT and duties). The colours available are - Porcelain White, Spice Red, Jet Silver, Cavern Grey and Infinity Black.

All the vehicles come with a factory warranty of three years 60,000 kms whichever is earlier and shall be sold throughout the network of Tata Africa Holdings in Tanzania.

About Tata Motors
Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1, 88, 818crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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For further details please contact:

Mr. Prashant Shukla

Head Auto Division - TATA Africa Holdings Ltd
0684 223 404

For your event management services TRY US!
Vision Hotline +255 715 847 466

Group Photo with Minister of Transport